A dip into futuristic aesthetics and a new universe of sportswear! #edition7 of the #PlayCollection, mixes elements of men's tailoring - tuxedo shirts, cuffs and pinstripe - with the iconic shorts and shoelaces of surfwear.
Everything from mini skirts to trousers are revisited, arriving on the scene in satin duchesse. Nickel buttons, hi tec fabrics like Tyvek-Dupont and silver foil printed with classic tweed give a tone of the future, in shapes ranging from oversize to slim fit.
In his most unfettered collection, Gefferson Vila Nova re-reads the classics of clothing with his signature avant-garde vision: a game between all things cosmopolitian and street life.
Visit the Website: geffersonvilanova.com
Ana Paula Pavan - Contemporary jewelry inspired by the rich colors of Brazilian gemstones and minimalist features of everyday life.
Graduated from GIA London, the designer has her work inspired by stories she was told, the rich colors of the Brazilian gemstones and the simple and minimalist features of everyday life, creating jewelry that can be worn at any occasion and that celebrate special moments.
---------------------------------------- "I can remember the first time I truly fell in love with jewelry. It was my 15th birthday and my grandmother gave me a ring as a present. A pearl in the center, surrounded by tiny diamonds, the most beautiful ring I had ever seen. But the best part was yet to come, everything changed with just one sentence: “Your grandfather gave it to me on my 15th birthday.” From that day on I knew what I wanted to do for the rest of my life. I wanted stories to be told through jewelry pieces and I wanted to be the one that helped people on this journey of storytelling. A wedding ring, a small pendant to celebrate the birth of a baby, a future family heirloom. That’s where I want to be. In the details, inside the process, designing the jewel and also designing its story, so the future generations can feel the same way I felt when I first touched that little piece of metal, pearl and stones that told a beautiful love story that day. I want to make every moment celebrated and passed through generations, keeping people connected. I hope I can keep telling stories and being inspired by them everyday."
Visit the Website: www.anapaulapavan.com.br
Julianna Fraccaro is a women's fashion brand that translates into tailoring the concepts of sophistication and versatility. With impeccable finish, contemporary style and striking personality offers the market a differentiated product with respect to raw materials and dedication in caring for the quality. We believes that in this way, the customer appreciates style and conscious consumption.
Visit the Website: www.juliannafraccaro.com.br
Sandro Barros Atelier - the sole intention of leaving the world even more beautiful and the raw material of beauty is, definitively, woman.
The high fashion universe brings with it certain theatricality, the choreography of the harmonizing fabrics and colors and the ateliers that create models for women that are leading characters in actual life. With this script, Sandro Barros and Renata Queiroz de Moraes established the foundations of a perfect partnership in the creative heart of São Paulo.
Born in Itapetininga, in the inland of São Paulo, Sandro Barros manifested, from childhood, the talent that would make him famous. First for the perfect drawings, replicas of an ideal world and of dreams that would later become sketches. Surrounded by the strong women of his family, they were the first muses that he thought in dressing up. Afterwards, the ideology of a young man interested early in his life in the fine arts, in history and in classical ballet became inspired in the great women of the movies and the high society that brought to life the wonderful clothes created by renowned stylists and fashion designers. An enthusiast of opera, his vocation immediately showed to be the creation of a wardrobe for women that will never go on unnoticed, divas of the reality that wander through scenarios in search of the fulfillment of their dreams.
At 17 years of age, he left the native city to study fashion design at Anhembi Morumbi University, in São Paulo.
He made his internship with Jorge Kauffman, became a fashion assistant and, later, fashion production assistant at Phytoervas Fashion, the head office of the fashion weeks in Brazil, where he climbed the steps towards his first profession, stylist. In this path, he worked for magazines such as Vogue Brasil, Elle and Revista da Folha, acted in the fashion weeks of São Paulo, Rio de Janeiro, Fortaleza and Salvador, and signed the style of fashion shows from Lino Villaventura, Samuel Cirnansk, Paul & Shark and Daslu, which was for 4 years his main client.
The great turnabout in his career occurred in 2002, when he accepted the invitation from Eliana Tranchesi to work at Daslu Couture together with Silvia Reali Campos da Silva. Instead of simply matching the clothes, he would start creating them. In the store habillé segment, he expanded above all the tailored dresses, accessories and jewelry lines. Immediately, the customers recognized Sandro’s high sensitiveness in translating each woman’s soul, valuing her beauty and feminineness. Classical, but having both feet in modernism, he in a certain way found a new language for the party dresses. It didn’t take long for him to be consecrated as one of the most highly respected and influent stylists in the high society of São Paulo, expanding his work to other cities all over Brazil; besides, of course, dressing the most emblematic brides in the country in the last decade.
In 2011, after nine years in the position of stylist at Daslu Couture, Sandro decided to open his own brand name together with a friend and customer Renata Queiroz de Moraes. Graduated in Business Administration from FAAP with an MBA from Getúlio Vargas Foundation, the lady from São Paulo started her career as director in the civil construction market, a world in principle far apart from the fashion universe. But the experts know that the creation of clothing does indeed go through the architecture of its modeling. During six years she worked at Mixed and two years at Juliana Scarpa, where she enhanced her eye for the market. Known for her natural elegance with which she chooses the pieces from her own closet, Renata is, before all else, an enthusiast of fashion.
The birth of her first son took her to a professional pause during which she thought over her career. Why not aligning the business administration background in favor of an enterprise in the world of fashion? A faithful customer of Sandro since 2007, when she ordered the first dress with his signature, Renata matured the future partnership, which would become true four years later. The tuning between the creator and the muse enchanted by his creations finally yielded fruits from her simple and definitive question: “After all, when will we open our shop?”
Thus appeared from the synergy of talents and competence the Sandro Barros Atelier, currently established in the most beautiful house at Henrique Martins Street, in São Paulo.
A place that breathes good taste, elegance and the savoir-faire of the professionals that aligned their steps with the sole intention of leaving the world even more beautiful. And the raw material of beauty is, definitively, woman.
Visit the Website: www.sandrobarros.com