Growing up in Germany, my parents were always the epitome of style. My dad was a true innovator and he founded the very successful advertising agencies Team BBDO and later, Scholz & Friends.
My glamorous mum owned an American Folk Art gallery. I was surrounded by fantastic design whether it was my dad’s impeccable taste around our home or my mum’s to-die-for wardrobe.
My three older siblings and I all ended up working in creative professions.
At the age of 13 I was 6 feet tall and size 16, and as you can imagine it wasn’t easy to find clothes that weren’t meant for an unstylish woman much older than me, especially so in the 1980’s. I made a decision there and then that I would make clothes that would make me feel and look great and started sewing ; from an early age I was determined to change the plus-size industry!
During my late teens I started working as a plus size model and continued to experience a complete lack of fashion forward sexy plus size clothing. I saw a huge opportunity in the market and decided to study fashion design at the world renowned Central Saint Martin’s College of Art and Design in London. Whilst studying I opened a small shop in Portobello market with a couple of my friends and started selling my own designs.
My big break came when American retail giant, Lane Bryant ordered from my first collection and went on to sell it in their top ten stores as a premium brand. The collaboration with Lane Bryant provided me with enough capital to move the design studio out of my living room and into my first office in Ladbroke Grove and the annascholz label was born.
I’ve always believed you shouldn’t hide behind clothes; you should feel proud of your body and accentuate your curves rather than cover them up. My designs are about femininity, glamour and confidence, I love luxurious fabrics and colour and have an affinity for retro prints and intricate embellishments. I believe in offering the luxury and originality of a designer brand to the plus size customer.
Being a plus size woman myself and having worked in the industry for over 20 years. I understand women’s bodies and I truly believe that style and happiness are not related to size.
I think it is amazing how the plus-size fashion industry has evolved in recent years and there are fantastic role models such as Ashley Graham changing the way curvier women see themselves.
I’ve been privileged enough to dress some amazing women from Adele and Ashley Graham to Aretha Franklin and Dawn French.
Over the years I have designed diffusion collections for Debenhams, Simply Be and currently I work with the German company ‘Sheego’. I have been stocked in some of the best stores around the world from Bloomingdales, Saks and Neiman Marcus to Harrods and Selfridges.
In 2016 after listening to our customers we made the decision to change our business and sell the annascholz collection exclusively on www.annascholz.com so that we can offer better priced designs, more frequently with 8 mini collections a year.
We always love hearing from our gorgeous customers – whether it’s because you want us to bring back a particular style or you want style advice, just drop us an email at firstname.lastname@example.org and we’d be happy to help in any way we can!
House of Dz - binging real urban street style to the public without watering it down or exaggerating it for the catwalk.
House of Dz is a south London based urban contemporary luxury fashion house created by fashion graduate Sammie Dz Olawuyi. He had his first taste of the industry through modeling and was inspired to go on and study it at the university of East London, where he produced his first unisex collection dubbed “Area Boys”; made up by the concoction of two cultures dear to him; London street culture & Nigerian Luxury.
The son of a Nigerian Tailor; HODZ founder Sammie Dz was influenced by the many cultures exposed to him growing up in the boiling pot that is London; always reflecting on his own street/gang culture experiences; house of Dz creates instantly recognizable pieces that feel familiar and nostalgic yet contemporary with the characteristic roadman edge.
A$AP Rocky said, “ I have a voice that speaks for a whole other market- not just black people, but high fashion urban people. I mix streetwear with high fashion. It’s never been seen before”, House of Dz (pronounced Dee zee) epitomizes just this, mixing high fashion with real streetwear, not simply copying or having influences. By tapping into this other market, titled “Urban Luxury”, HODZ has been able to expose a real urban street style to the public without watering it down or exaggerating it for the catwalk.
Visit the Website: www.hodz.co.uk
N’Damus London - emphasis on quality craftsmanship and the production of classic leather goods for women and men.
N’Damus London is a British accessories brand with an emphasis on quality craftsmanship and the production of classic leather goods for women and men.
The N’Damus London brand was founded by our designer in 2006. Her previous career in the biomedical science industry fueled her decision to passionately engage in learning the skills to develop practical and stylish accessory designs.
From her London home, she began creating bags to match her vast collection of shoes. Overtime, the brand has built a following of UK and international clients impressed by the brand’s range of styles and colour palette.
Our classic pieces are given names such as ‘Victoria’, ‘Regency’ and ‘Moorgate’ in reference to London’s heritage and infrastructure.
We focus on selecting quality materials for our elegant and enduring designs.
All leathers used are sourced from well respected Italian and Spanish tanneries.
All of our designs are produced in London. We continue to champion & support the handcrafting skills of our family run factory, who consistently maintain impeccable construction and precision with their work.
N’Damus London press coverage includes, GQ, Vogue, The Guardian, The Times, Elle, Harpers Bazaar and Marie-Claire.
Visit the Website: www.ndamus.com
LISA JAYNE DANN is an established and highly praised Independent fashion designer. Supplying Independent fashion Boutiques in and around Yorkshire and the UK.
Lisa's journey in fashion was realised when she studied Fashion Design at Dewsbury College of Art and Design where met and was presented a design award by top American fashion designer Ben de Lisi, now mentor and judge on the television series 'PROJECT CATWALK' . While working part time as a dressmaker for a local corset designer she formed a friendship with the team at Aqua Couture, who at that time were launching a new shopping outlet at the Corn Exchange in Leeds. Quickly gaining recognition for her killer pieces Lisa went on to win "Leeds Independent Retail Awards" Designer of the Year award.
Described as the "Queen of Leeds independent Fashion" Lisa's designs certainly pack a punch in the style stakes which has gained her a huge celebrity fan base, Lucy Jo Hudson, Sara Cox, Kerry Katona, Zoe Salmon, Colleen Rooney to name a few. Lisa's designs are now frequently photographed on the back of many a celebrity, and feature in top glossy fashion magazines. Her celebrity followers love Lisa's impeccably stylish designs and often commission Lisa to create pieces exclusively designed just for them. Lucy Jo Hudson ('Out the Wild' star) commissioned Lisa to design her four bridesmaid's dresses and Lisa's twin sister NICOLA DANN an Independent Handbag designer, created exclusive handbags for each of the four girls to hold, replacing traditional bouquets, for her recent wedding to actor Alan Halsall. This appeared on the front cover of OK magazine and a full length feature inside. Kerry Katona hand picked Lisa Jayne Dann to help update her style for her relaunch, and has been papped wearing the signature Lisa Jayne Dann Victorian Trench coat and gorgeous Rainbow Maxi dress (OK Mag). Just last week, Big brother star Chantelle Houghten wore Lisa's Red Grecian Mini dress and looked simply stunning!....its goes to show that stepping out in Lisa Jayne Dann guarantee's to turn the right heads!
So what inspires Lisa within her designs? "I want women of all ages to feel the best they can. I use influences from past, current and future trends on the catwalk to create a unique and obtainable style. Sumptuous colours and vintage references inspire me within my work and I love to mix them with classic touches. I hope to provide the wearer with not only an eye catching, quality well cut garment, but also give them that special something extra that will keep them reaching for it over and over again....a timeless classic, and a much loved and cherished 'best friend'.
Visit the Website: www.lisajaynedann.co.uk
DANSHAN is an emerging menswear brand made up of a woman, Dan, from China and a man, Shan, from Hong Kong.
After graduating from the womenswear design course at Central Saint Martins in 2012, the pair worked in fashion before deciding to start their own labels and focus on their own observations of the way gender dynamics are changing and how this relates to fashion.
Beulah London is a luxury fashion brand based on British design, heritage and the empowerment of women. Over the last five years Beulah has gained international acclaim as a luxury fashion brand with a social conscience, which has inspired some of the world’s most influential women to wear the label.
As a quintessentially British brand, Beulah London primarily designs effortlessly elegant occasion and day to evening wear for chic, cosmopolitan and spirited women.
Founded in 2010 by Natasha Rufus Isaacs and Lavinia Brennan, Beulah London was born out of a desire to design and produce beautiful clothes that empower and inspire the women who wear them, whilst being committed to raising awareness of the plight of women trapped by human slavery.
By supporting us on our journey you are impacting a beautiful change somewhere else in the world– we like to think of it as our ‘butterfly effect’. The Beulah effect comes alive through every purchase you make.