MUSLIN BROTHERS weaves raw elements and basic forms into their clothes. Poetic and casual characters are infused with humor, playfulness and cultural criticism. The silhouettes are structured to blur gender identity as they are designed for men and woman alike and adapt to different customers desires.
Established in 2011 and based in Tel Aviv-Jaffa. The label led by Tamar Levit and Yaen Levi, produces two collections a year, creating its own venues and showrooms for sales and exhibitions, fashion installations and performances. The label also produces costumes for theater and dance companies spanning a range of international platforms.
For muslin brothers fashion plays a significant part in cultural production, human communication and urban space comprehension. Thus they transgress the borders between public and private, negotiating the will to stand out or recede, known social forms and rituals into unknown surreal appearances.
Visit the Website: www.muslinbrothers.com
Founding Ruti in 2009 was a major life change for me. After many years in the high tech industry, I allowed myself to follow my heart and what I really love: fashion.
When I moved to the States from Tel Aviv, I missed my favorite brands. Trips home to Tel Aviv were filled with shopping sprees. One of my most vivid memories is of being surrounded by my girlfriends when they came over to dress up and “shop” in my closet. They urged me to start hosting trunk shows, showcasing my favorite designer pieces, and the idea struck a chord.
One day as I was walking in Palo Alto I looked around and my internal voice cheered at me “you can do it!” Six months later, the first Ruti sign was hung. The rest is history. My Palo Alto store was followed by four more in San Francisco, Santa Monica, Berkeley, and Venice, and I am so excited about my new stores opening soon!
Today, I both design and curate unique, ready-to-wear clothes, shoes, bags, and accessories, which together create a singular and carefully-orchestrated collection. Chic and modern, the styles combine my love of contemporary fashion with my Israeli roots. Some of my limited-edition pieces are specially created with my customer in mind – a strong woman who appreciates unique fashion and fine tailoring - in short, a woman with effortless panache. I believe in designs that are simple but not without sex appeal. Clothes that make you feel and look your best, that portray authenticity and confidence.
When I took a risk to follow my dream I knew there would always be challenges, but now every morning I wake up and feel thankful. For the new clothing that has just arrived, for my amazing stylists, and most of all - for you, my loving customers, who continue to let me style your lives! Dressing you and seeing your confidence as well as your inner and outer beauty shine constantly inspires me and motivates me to be the best woman, and designer, I can be.
Visit the Website: www.ruti.com
Ronen Chen is one of Israel’s premier women's wear designers with over 20 years of fashion industry experience and great success in retail and wholesale markets worldwide.
In 1986, after graduating from high school and completing his military service, Ronen Chen began his studies at the Shankar College of engineering and design. By his third year, he was creating designer garments and selling them from his home.
Upon graduation, he was hired by fellow Israeli fashion designer Gideon Oberson. Just a few years later, in 1993, Ronen Chen founded his eponymous fashion brand and opened his first boutique store on Shenkin Street, in one of Tel Aviv's premiere shopping areas.
Ronen Chen currently has 18 retail stores in Israel and a growing international presence, selling to over 300 independent boutiques throughout the United States, Canada, the UK, Ireland, Holland, Germany and Scandinavia.
In 2012, Ronen Chen launched an e-commerce site in the US, and was finally able to offer the entire collection to his American customer base.
Ronen Chen the brand
Ronen Chen proposes a minimalist and sophisticated label inspired by his love of architecture.
His clothes are clean and understated, while being fashionable and wearable. Ronen tends to work with monochromatic and neutral colors with geometrical patterns and shapes, complementing a woman’s shape and style.
When designing a collection Ronen doesn’t start by sketching on paper, rather he drapes fabric over a mannequin in his studio and lets the fabric lead him. The clothes emerge organically and when the design is ready, it’s worn by one of his studio employees to ensure that the style is comfortable, as well as stylish and flattering.
Indeed, the most common feedback that Ronen receives from his customers is that they feel the clothes were made with them in mind and specifically designed for their own shape and need.
Ronen Chen fills a gap in the market of women looking for excellent quality designer fashion at a mid-range price point. His customer is the same all over the world; a woman who looks for comfort, style, and understated individuality.