VANESSA GUCKEL - FOUNDER AND CREATIVE DIRECTOR
Vanessa is the founder and creative director of the CIHUAH brand. Originally from France, she has been living in Mexico for the past 9 years, and it was here that she was inspired to begin her own label of exclusive, designer garments. Trained at the National School of Architecture in Strasbourg, France and the School of Architecture and Faculty of Fine Arts in Seville, Spain, she worked for several reputable architectural firms in both France and Mexico before turning to fashion design. With the understanding that, much like a building, “clothes are the spaces in which the human body lives”, Vanessa´s designs reflect an interplay between architectural concepts and fashion, resulting in a unique and striking image.
CIHUAH comes from the Nahuatl word for “women”, recognizing and acknowledging the indigenous women who create traditional craft designs, their ancient knowledge and culture. The brand pays tribute to the basic geometric patterns of indigenous Mexican clothing. CIHUAH garments reflect the design and pattern of Indigenous clothing, respecting their basic geometry while creating a contemporary look.
CIHUAH provides a range of options, from basic items to iconic pieces, reinvented classics and trend items. All pieces are a sophisticated vision in white and black, designed with an obsessive attention to the straight line and perfection; an exercise of confrontation between the line and the human figure. Architectural theory and techniques are applied, on a small scale, to each garment, using: geometry, proportion, aesthetics, construction-deconstruction, symmetry-asymmetry, balance-imbalance.
CIHUAH's ambition is to propose and investigate, through experimentation, a theoretical discourse on a new way of living the human body. Approaching to fashion design with architectural elements which make our physical space.
A basic wardrobe composed as the little black dress, but also reassessing the garment giving new uses and functions, all with a touch of design.
Visit the Website: http://cihuah.com
Alejandra Quesada aims at a woman who loves being girl, curious and bold and enjoys the pleasure of comfort and charm of garments. A woman who is not perfect, just pretty. Doesn’t need makeup or heels and enjoy the simple things, authentic, casual and attractive with good taste. Able to smile and feel satisfied when choosing what she puts on and how she shows herself in her daily life, able to create a personal style and go home happy.
Alejandra Quesada is an invitation to dress different, to search for all kinds of fantasies, to feel girl, fairy, ballerina, or pretty woman.
Visit the Website: https://alejandraquesada.com
Marika Vera was established in 2010 as a luxurious lingerie brand, designed by stylist and fashion designer Marika Vera.
"My hand made silk lingerie was sold in small boutiques in London, LA, NYC and Sidney since season one. However I continued to work in the advertisement industry as a fashion stylist and thought of the brand as a passion hidden by a hobby.
In 2014, after 4 years of half being in the business, I decided to grow the brand by launching a more accessible and commercial line of timeless designs of lingerie and bodysuits, that proved to be an amazing success in the Mexican Market specially in Mexico City.
My designs are made for the modern woman of today who has a natural sensuality. I believe that femininity and female empowerment can work hand in hand -.
Our design process takes place in our Atelier and showroom located in the heart of Mexico City. The production is made 40% in house and 60% in well paid small run family businesses around the city.
I personally pay special attention to the softness of the textiles I choose always follow a delicate and minimal line of design, without compromising the erotic element of the garments. I only chose high quality fabrics and trimmings. For me, team leadership, stubbornness, innovation in design, quality, fit and fast response to a customer demand, have being the key elements for the company success."
Marika Vera is a Mexican fashion designer that studied at the Istituto Marangoni, London. Her graduation collection landed her a job as a senior designer at the pret a porter brand Vanessa Bruno, Paris in 2008.
Marika Vera designs today sell in more than 30 small run independent boutiques in Mexico, Australia and USA. In 2017 the brand opened their first flagship store in Polanco Mexico City neighborhood.
Some International celebrities that have worn the brand include Rihanna, Daisy Lowe, Jessie Ware, Naomi Harris and Emily Ratajkowski.
Visit the Website: https://www.marikavera.mx
* MEXICO DAY * Carla Fernández - proving ethical fashion can be striking, avant-garde and forward-looking.
Carla Fernández is a Mexico City-based fashion label inspired by the geometrics and textile richness of Mexico. Since her childhood, Carla Fernández has been a fan of Mexican culture. She has gained international acclaim for her extraordinary approach to preserving the rich cultural heritage of Mexico’s indigenous communities, transforming it into beautiful clothing, textiles and housewares. Her contemporary take on handcrafted methods, is proving ethical fashion can be striking, avant-garde and forward-looking.
A change agent and innovator, bringing new meaning to luxury fashion, Carla Fernández travels throughout Mexico visiting communities of artisans that specialize in handmade textiles, utilizing centuries-old indigenous techniques. Her labor-intensive approach is helping to sustain long-standing indigenous techniques and the people who collaborate with her. In the face of today’s “fast fashion”, she is helping young artisans understand they can earn a livelihood by continuing their family’s traditions instead of migrating to the city and eventually loosing their trade.
Fernández works closely with the artisans at the onset of each project, where techniques such as weaving or hand looming, are an integral part of the production of new pieces and collections, rather than adding decorative embellishments at the end of the creative process. Dyeing the textiles in mud, or wool felting using the artisans’ feet, are examples of some of the unique techniques practiced. The craftspeople become partners and are compensated fairly for their contributions.
In 2013, Carla was one of 11 worldwide recipients of the Prince Claus Award based in Amsterdam, which recognizes artists whose cultural actions have a positive impact on the development of their societies. She has had solo exhibitions at the Isabella Stewart Gardner Museum in Boston, MA / Museo Jumex in Mexico City / Heath Ceramics in San Francisco, CA / SIFA The O.P.E.N. Festival IN Singapore; and collective exhibitions at MAD Museum, New York; Palacio de Iturbide and Museo Amparo in Mexico City, among others.
Visit the Website: www.carlafernandez.com