Our/Vodka is different. It’s a global vodka made by local partners in cities around the world.
We partner up with people who love their city and who support their neighborhood. The partner adds their city’s personality, expression and character to the brand. The micro-distilleries are purpose-built to deliver a high quality vodka and small enough to fit in the urban environments of our cities. The distilleries also work as tasting room, event space and retail facility where you can buy our vodka. The small bottle with a crown cap is all about keeping things simple – it’s vodka.
Our/Vodka was started, by six entrepreneurs in Stockholm/Sweden 2011. Åsa got an idea of creating a global brand with local roots. Kalle, Mattias, Ted, Ola and Mårten, who worked at the Swedish agency Great Works, also got excited and we all started working on creating the idea that soon became; Our/Vodka.
It was treated as a black ops project under the umbrella of Pernod Ricard. We worked on it off-hours and from our homes for 2 years before it was approved to be piloted in Berlin. During these two years our “McGyver” star Vincent from the Pernod Ricard research center in Paris had joined the team and he invented the distillery we needed.
Super excited about finally realizing our dream, we went to Berlin and started looking for a location and for suitable adoptive parents to our first-born baby, Our/Berlin. 12 months later we had built our first distillery and Pauline and Jon had become our first partners.
Three years after we first started, and 33 Berlin-trips later, we finally opened our first micro-distillery. What a great reward seeing Jon and Pauline taking over the keys to the distillery!
Since then we have worked on the city list, the team has grown and we are rolling out Our/Vodka globally. Best job ever!
Visit the Website: http://ourvodka.com